At the beginning of each year, the “Obamacare” starts its season of registration to obtain a health insurance with government subsidy and ACA Advisor needed an effective way to get to potential customers in a determined time, they were also looking for positioning itself as the expert insurance agency of healthcare in Miami, Fl.
FACEBOOK LEADS ADS
We created a campaign of Facebook Leads Ads, based of photos with text that invited to be clicked by the person to then take it to send a pre-filled form with their information (phone number, email, and name). Those leads went directly into the CRM and notifying the agents that they had a new potential client.
Audience: Hispanics of 25 to 50 years old living in 30 miles around Miami, FL. CRM Integration: Process automated that notified when there was a new lead.
Leads: 1588 New leads CPC: Average cost of acquisition of $11 per lead Reach: 170 656 People that saw the ads Timeframe: 31 days